Leading boiler company Vaillant felt that the innovation and reliability of its commercial boilers was being eclipsed by the brand’s market-leading domestic offering. The fact both offerings shared the same visual branding didn't exactly help matters either. With this in mind, the product stories behind the boilers’ creation instead became the focus of the commercial advertising. The result? Intrigue and invaluable stand out in the marketplace, with barely a boiler in sight.

Created at Clevercherry