Lafarge Tarmac Beauty of Concrete

Sustainable, recyclable and versatile. Hardly surprising concrete is increasingly being embraced as the material of choice by many of the world’s leading designers and architects. So when Lafarge Tarmac wanted to showcase their range of concrete products, we suggested an alternative to the usual copy heavy corporate brochure. Instead we created a hardbound coffee table read full of beautiful photography of concrete sculptures and textures with barely any copy in sight. Picture, thousands words etc.

Created at Connect Group (now Team ITG)